Our quiz/worksheet combo is made up of questions on strategies for push and pull promotions. Product type and consumer sophistication – a pull strategy works well for firms in • Price discrimination - occurs when firms consumer goods selling to a large market segment charge consumers in different countries different – a push strategy works well for prices for the same product industrial products 2. Strategy is about how firms respond to macro-environmental changes. A) item quality B) unit price ... ABC analysis is based upon the principle that: A) all items in inventory must be monitored very closely. Which statement best describes intuition? Advantages of using this method over push marketing strategies. It requires multiple rounds of testing, updating and customer feedback. A) intangible product B) easy to store C) customer interaction is high D)... ABC analysis divides on-hand inventory into three classes, generally based upon which of the following? Intermediaries play an important role in matching ________. Multiple-choice questions Try the multiple choice questions below to test your knowledge of this chapter. _______ are visual representations of consumer perceptions and preferences. If suppliers are unreliable or too costly, which of these strategies may be appropriate? ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Answer - Click Here: D. 2. Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the: A) quality loss function. Using the push strategy is most appropriate when _____. the firm is selling complex new products. Project c c. Job shop d. Flow shop 2. These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Leadership MCQs Multiple Choice Questions 1. Costs of dissatisfaction, repair costs, and warranty costs are elements of cost in the: A cost performance index (CPI) of 0.89 means: Which of the following is NOT a typical service attribute? _____ actions by an entrepreneur is most likely to contribute to creative destruction. Push factor. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Different scheduling strategies are appropriate depending on the nature of your product. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. This post covers marketing multiple choice questions with answers and explanation. Intermediaries play an important role in matching ________. A) It alone should be used in decision-making. Which of the following is an example of value-free research? Which of the following is NOT a typical supply chain member? A company's channel decisions directly affect every ________. Unpublished sources of external strategic information include all of the following EXCEPT A) abstracts. Push strategy is best suited when there is low brand loyalty in a category. A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. Which statement best describes intuition. A. These Strategic Management Multiple Choice Questions can be used for quizzes, internal exams, entrance exams, skill tests or aptitude tests. ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : there are many choices of electronic media. Top 20) D. all of the above. One of the main objectives with push marketing is to reduce to as small as possible the … Clearly, it can be complex to align supply and demand. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers What is the idea of the Price value proposition? About This Quiz & Worksheet. Using the push strategy is most appropriate when ________. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. MCQ: Unit -2: Operation processes 1.What type of process would a Cement plant be most likely to use? B) Pareto chart. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. Push Strategy Strategy that calls for using the sales force and trade promotion to push the product through channels. B) customer surveys. Using the push strategy is most appropriate when ________. A push promotional strategy, is a marketing strategy that sees companies take its products to its consumers. Command C. Control D. Getting others to follow 2. Which of the following is NOT a typical service attribute? correct incorrect. Answer: 1 question A push strategy is appropriate when Multiple Choice the firm is selling consumer goods. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Read Next: Interview Questions on Stack and Queue in Data Structure set-2 Read More: Data Structure MCQ Questions Download: Pdf E-Book Of Data Structure MCQ Questions ABC analysis is based upon the principle that: Unpublished sources of external strategic information include all of the following EXCEPT. b) Generating theories through inductive research about social meanings. Question 9. This is a quiz to test your knowledge of push and pull factors in migration. Now you have a head start on the strategies for conquering the AP® US History multiple choice section of the APUSH exam. correct incorrect. 14) B. push 15) A. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. At this time, we expect the total project to cost 89 percent more than planned. correct incorrect. ABC analysis divides on-hand inventory into three classes, generally based upon which of the following? Strategy B. An attractive idea must be developed into a ________. MCQs of Entrepreneurship and Innovation. d) All of the above. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. Push 16) A. LIFO 17) C. Pop 18) A. front 19) A. Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. C x) Coupons, contest, premiums are tools for a) personal selling b) sales promotion c) direct marketing d) publicity. The process of selecting one or more market segments to enter is called ________. A push strategy is appropriate when A.There are many choices of electronic media B.The firm is selling consumer goods C.Distribution channels are long D.The firm is selling complex new products D.The firm is selling complex new products If a firm is facing long distribution channels, the firm should choose a _____ strategy. A ________ is the set of all products and items a particular seller offers for sale. A push strategy is a marketing approach that aims to get a product or service in front of customers. Project management software in software engineering is different as compare to traditional project management approach in that software projects have a unique lifecycle process.. Development of a new product B. Take-over of a competitor C. Issuing shares D. Development of a new product. Positions itself in relation to the industry structure seen by consumers, sometimes right at the of... 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